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Large Format Lenticular Panels How big can a lenticular be?  Really BIG!  Most lenticular projects call for prints that you can hold in your hand. Lenticular postcards are probably the most common application but covers, handouts, buttons, keychains and point of purchase displays are also super popular uses. But nothing has quite the impact of a large format lenticular display. How large can they be? Really large! Picture a mural that spans 100’ or more. While the largest single lenticular panel ...

Medical Marketing And Lenticular Printing In the 25 years we’ve been producing lenticular we’ve noticed some trends in the use of this medium. One of those trends is that certain industries seem to have really discovered the power of the medium more than others. The clearest example of that may be the medical marketing industry. Whether it’s medical device companies, pharmaceutical companies, hospitals or even individual medical practices, medical marketers consistently use lenticular to convey their message. A common use is ...

Is Lenticular Printing A Serious Marketing Tool? Imagine if an alien came to earth and took a look at a comic book. His/her/it’s first question may be “so this technology of printing on paper exists to entertain children?” Well of course printing can be used for fun but it can also be used to communicate serious messages including powerful marketing messages. This is true of any communication technology and it’s certainly true of lenticular. While having Mickey Mouse dance on a ...

Why Lenticular? Okay, so I’m in the business of marketing this specialized printing. But it never fails to amaze me that lenticular printing is not in every marketer's bag of tricks. It’s printing that animates! For decades it was exclusively used for cute tchotchke or baseball cards, maybe a political pin or winking eye. But people are just beginning to understand the power of animated printing to tell their marketing story. I sometimes wonder if the first creators of television programming had to sell ...